Elaboration on Seth Godin's "Compared to What?" - 4/17/17

Seth Godin starts April 17th's (2017) post like this:

“A quick look at Yelp reviews will show you that NY restaurants are not quite as good as those in some suburbs.

This, of course, makes no sense. New York is insanely competitive, with a ton of turnover and a very demanding audience. A fast casual restaurant in Shaker Heights can coast for a long time, because... it's better than the alternatives.”

Then he moves on to his point about marketing. But the idea he outlines in the first two paragraphs is the one clearly stated in the title: Compared to What? And here's my elaboration on it. . .

The reason that restaurants in NYC get lower reviews than their suburb competitors (even though the city places are clearly better, as evidenced by the competition around them and the prices they charge) is because the demands placed on those restaurants are higher than those placed on restaurants in the suburbs. People who eat in the city expect more for what they’re paying AND have tried plenty of incredible places in the area. What are they comparing to? They’re comparing to the amazingness that is the NYC food scene.

The questions to ask yourself: Who am I being compared to? And, Am I winning in my scene?

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