The New Trend in Trends: Trends in the Internet-age
Trends guide us. They let us know what is cool, chic, hot-topic. They show us how to act and what to say and how to dress if we want to be "in." Trends exist because we follow them. And we follow them because they're convenient. It's easier to do what everyone else is doing rather than to beat a new path. We want to make safe choices. And if someone, somewhere, says suede is chic this season, we'd rather wear suede than print, simply because we know there's a guaranteed fan-base for suede. Humans want to fit in and be accepted. It's a method of survival, ingrained into our DNA. But is fitting in all we want? We also want to be unique and interesting , right? Right. And that's why trends are not as great as we thought. Trends confine us to a set of "norms". They restrict us form thinking creatively and on our own. In a world of choices and limitless possibilities, trends are an outdated —— and potentially dangerous —— part of the past.